As part of a larger Wicked fan experience at Target, created to celebrate the upcoming film’s release in November 2024, I contributed to the visual design and surface detailing of the large Oz head display. My goal was to ensure it authentically captured its on-screen presence while serving as a striking centerpiece for fans to engage with. The event transported guests into the land of Oz with immersive displays, interactive photo-ops, exclusive merchandise, and a special live Q&A session featuring Cynthia Erivo (who portrays Elphaba, the main character of the film) and the film’s costume designer, Paul Tazewell. To cap off the experience, fans were treated to a live musical performance by Cynthia, making the night truly unforgettable.