Target x Black Panther

Retail Design & Visual Development

For the promotional launch of Marvel Studios’ Black Panther: Wakanda Forever, Target commissioned a unique and immersive in-store experience that was designed around the film’s central themes of empowerment, unity, identity, and hope. My role in this project involved recreating key visual elements from the movie, specifically focusing on the vibranium surfaces and materials, which are integral to the film’s aesthetic. I also worked on incorporating intricate details inspired by the advanced technology featured in Shuri’s lab, the innovative scientist and main character from the movie.

As a team, we’re passionate fans of the franchise, and we took the opportunity to add some fun surprises for the movie’s fans. One of these was the inclusion of hidden codes embedded throughout the display, which visitors could decode for an extra layer of engagement. This project was not only a dream come true but also a testament to the power of collaboration, as we were grateful for the opportunity to partner with Target on bringing such an incredible, immersive experience to life.