Every few years, Target partners with us to refresh and highlight a select range of iconic IPs and focus areas within their toy section. These campaigns often showcase some of the most beloved and sought-after brands within the collector’s community, such as Star Wars, LEGO, and other fan-favorite franchises. Each project allows us to creatively reimagine these iconic brands, bringing them to life in a way that resonates with both collectors and casual fans alike, ensuring a standout experience in Target’s toy aisles. As someone who’s passionate about the collector’s space, it was a rewarding opportunity to contribute by creating digital assets, 3D renders, and helping to concept these projects for both in-store displays and Target’s website.